For Asia Pacific travellers, overseas trips begin with a visit to the Internet to plan their own itinerary, according to the Travel Smart Survey commissioned by Visa. 72% of survey respondents seek travel tips to help them decide where to go, mainly from the internet (43%) travel agents (23%) or friends, relatives and colleagues (23%).
The way the sexes and generations use the internet for travel planning differs. Women are more likely to be their own travel agents than men with 48% of the women surveyed saying they use the internet for travel tips, compared with 39% of men. In addition, more than half of younger travellers between 18 and 29 years old (54%) are likely to get information online compared with 33% of those aged 40 and above.
43% of respondents across the region consult the internet for travel information, and respondents from Australia (57%) and New Zealand (54%) were found to be the most likely to use information resources found online. Respondents from Japan are equally likely to consult the Internet or friends and relatives (49% in each case). Respondents from Malaysia (29%) are the least likely in the region to consult the Internet, and almost half (44%) do not look for any information for their trip. 
The survey interviewed 2,226 departing or arriving visitors/transit passengers at Singapore Changi Airport.

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