Thu 4 Jun 2009
Qantas and Woolworths have combined loyalty programs in a bid to secure more market share.
The plan means members of the airline’s frequent flyer program will receive one point for every dollar over $30 spent at Woolworths and some of its other chains.
The scheme was launched for staff on Monday and will start on June 22 for customers.
The deal was first announced in December 2008 and forms part of a broader restructure of the airlines’ loyalty program.
Qantas’ frequent flyer chief executive (more…)